Hotelbeds and Selina sign strategic distribution agreement

Published on : Friday, September 13, 2019

Hotelbeds,the world’s leading B2B bed bank, has today announced a strategic alliance with Selina,one of the fastest growing hotel brands in the world.


This strategic agreement will give Selina access to Hotelbeds’ large high-value distribution network made up of more than 60,000 travel agents, airlines, tour operators and loyalty programs in more than 140 source markets worldwide.


At the same time, Hotelbeds customers will have, from now on, access to the Selina hotel portfolio, consisting of more than 52 properties located mainly in Latin America, but also located across Europe, with properties inArgentina, Bolivia, Brazil, Colombia, Costa Rica, Ecuador, Greece, Guatemala, Mexico, Nicaragua, Panama, Peru, Portugal and the United Kingdom.


The hotel chain plans to open more than 35 locations in 2019, including upcoming openings in the United States, United Kingdom, Portugal, Greece, Germany, Chile, Mexico, Brazil and Argentina. By 2023 Selina expects to have more than 130,000 beds inmore than 400 locations around the world, all ofwhich Hotelbeds will also have access to.


As part of this agreement Selina will distribute its hotel rooms through the two distribution channels of Hotelbeds, all under the same contract: the wholesale channel that operates under the name ‘Hotelbeds’, and the retail channel, which operates under the name ‘Bedsonline’ and focused solely on travel advisors.


Hotelbeds provides its hotel partners with additional reservations through its network of international B2B travel buyers who bring high-value guests who normally book further in advance, cancel less, stay longer, spend more at the hotel and come back more often.


Felipe Muñoz, Global Head of Sales for Selina, commented: “This alliance is very important for Selina asthanks to Hotelbeds we can have access to one of the largest B2B distribution networks, including both wholesale and retail, in the world– and through thiswe can make our innovative concept known to more people.”



Matias Elisavetsky, Regional Director of Sourcing for Hotelbeds in Americas, commented: “Selina is one of the fastest growing hotel chains in Latin America, with plans tofurther expand its reach and become known not only in Latin America, but also the United States, Asia, and Europe. This is why we feel very privileged to work with them. Selina represents a new offer for our more than 60,000 travel buyers, made up of retail travel agents, airlines, loyalty programs and tour operators, which means that our distribution channel adapts perfectly to their needs.


“Selinas currently has 52 properties throughout Latin America and Europe, but by 2023 it plans to add around 130,000 rooms, by then we hope to continue to help them ensure incremental and higher value bookings for all their properties.”



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