Hotels revamp uniform to suit millennial’s style

Published on : Thursday, January 28, 2016

JW Marriott Grand Rapids93% of millennials say they want a job where they can be themselves at work, and that includes dressing in a way that makes them comfortable and stylish. More hotels are revamping staff uniforms strictly to cater to young, millennial travelers. From fashion-forward suites to sexy beachwear, hotels are stylistically thinking outside of the norm. See details below:

New Uniforms per Guest Feedback: Based off feedback from young millennial travelers, the gentleman at the JW Marriott Grand Rapids debuted fashionable suits with colored pocket squares that are just as sleek as the interior of the downtown hotel. The upgrade was an initiative that AHC+Hospitality conceptualized based on the feedback that millennials are more casual. The new uniforms artfully reflect the sophisticated yet unpretentious nature of the hotel, creating a polished look.

Traveling to NYC for Inspiration: Hilton West Palm Beach traveled to Manhattan to pull inspiration from sleek NYC bars to develop looks that would speak to trendy millennials, while channeling the popular “Palm Beach Chic” look. Valet staff will wear all black Shell Top Adidas, known as Superstars, bartenders will flaunt leather vests and baristas will wear trendy flat caps – even housekeeping said that they are excited to wear non-traditional hospitality uniforms.

TopHat Partnership: Hotel Indigo New York – Lower East Side partnered with TopHat and together they designed fashionable and trendy uniforms for every member of staff, ranging from afternoon baristas to engineers. Inspired by the local flavor, neighborhood and artwork in the property’s common spaces, the hotel staff uniforms mirror the sophisticated yet unpretentious nature of the hotel.
Sexy South Beach Style: Talent at the W South Beach WET deck have recently revamped their look to embrace the signature sex-appeal of South Beach by sporting an exclusive collection of designer sunnies by Garrett Leight. Taking a cue from millennial fashion trends and mixing luxury with more accessible brands, the ladies of the pool deck will also rock uniforms designed by local Miami brand Wet & Sea while the gentlemen don WET-branded New Era caps.

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