How the European hotel industry performed in November 2015?

Published on : Monday, December 28, 2015

str globalThe European hotel industry recorded positive results in the three key performance metrics when reported in Euro constant currency, according to November 2015 data compiled by STR Global.



Compared to November 2014, Europe reported a 0.8% increase in occupancy to 68.1%, a 4.1% increase in average daily rate to EUR107.74 and a 4.9% increase in revenue per available room to EUR73.40.



ADR drove performance for the month, especially in Southern Europe, where RevPAR rose 13.2% to EUR64.13. Southern Europe’s top-performing countries in RevPAR were Malta (+52.1%), Spain (+21.9%) and Italy (+19.2%).



At the market level, Paris, France, and Brussels, Belgium, saw performance decreases stemming from the terrorist attacks of 13 November.



Performance of featured countries for November 2015 (local currency, year-over-year comparisons):

France reported decreases in occupancy (-3.1% to 58.2%) and RevPAR (-1.4% to EUR73.83). ADR was up 1.7% to EUR126.84.


Ireland posted a 5.5% increase in occupancy to 74.0% as well as double-digit growth in ADR (+18.9% to EUR112.39) and RevPAR (+25.5% to EUR83.14).


The Netherlands recorded increases in each of the three key performance metrics: occupancy (+4.4% to 69.7%), ADR (+5.9% to EUR108.92) and RevPAR (+10.6% to EUR75.95).


Russia experienced increases across the key performance measurements: occupancy (+3.0% to 52.9%), ADR (+8.7% to RUB4,681.58) and RevPAR (+12.0% to RUB2,476.38).



Performance of featured markets for November 2015 (local currency, year-over-year comparisons):

Athens, Greece, reported decreases in occupancy (-5.4% to 55.9%) and RevPAR (-3.4% to EUR54.92). ADR was up 2.0% to EUR98.18.



London, England, saw declines in occupancy (-3.5% to 81.7%) and RevPAR (-1.2% to GBP121.28). However, ADR in the market rose 2.4% to GBP148.49.



Milan, Italy, posted a 5.1% increase in occupancy to 69.3% as well as double-digit spikes in ADR (+32.1% to EUR151.55) and RevPAR (+38.9% to EUR105.08).



Paris, France, experienced decreases in occupancy (-12.1% to 66.5%) and RevPAR (-1.3% to EUR165.68). ADR increased by double-figures (+12.3% to EUR249.12).
Source: STR Global.

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