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Published on : Tuesday, June 7, 2016
With more than 50% of travelers booking their accommodations via digital channels, travel brands have become savvier with optimizing mobile websites and apps for mobile bookings in efforts to better target travelers on the small screen. But for unique travel booking brands like Airbnb, connecting with travelers on a more personalised level has elevated far beyond what large scale hoteliers are practicing.
Airbnb’s app relaunch, featuring an exclusive matching system built to understand travellers’ preferences by pairing them with homes and neighbourhoods that meet their needs, demonstrates speciality booking brands’ enhanced use of mobile communications.
Like Airbnb, one of UK’s leading holiday booking company, who currently manages more than 6,000 luxury properties with over 100,000 holidays booked annually, is placing significant emphasis on leveraging sophisticated digital marketing techniques to help expand its digital footprint within the UK and Europe. Digital marketing platform OtherLevels will support cross-channel messaging efforts across desktop and mobile app.
Rana, I’d be happy to connect you with executives from both companies to speak in more detail about this announcement on an exclusive basis, as well as discuss the variance of digital marketing practices between speciality booking brands and larger hoteliers and how it’s shaping travellers’ behaviours .
As background, OtherLevels is a leading second-generation digital marketing platform that enables marketers to engage and retain their audience across desktop, mobile web, and apps. Current clients include IHG, TheLADbible Group, and Ladbrokes, among others.