Published on : Wednesday, March 14, 2018
For the first time in its history, the Hospitality Sales and Marketing Association International (HSMAI) will host its Revenue Optimization Conference (ROC) in a total of five major cities around the world in 2018: Amsterdam, Singapore, Houston, Sao Paolo, and Dubai. The conference convenes hotel revenue executives for education, collaboration, and innovation.
“Building upon the value of continuing to offer these conferences in the United States, Europe, and Asia Pacific, HSMAI is proud to be able to extend the reach of ROC’s programming to South America and the Middle East,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “While there will of course be common threads throughout all of the conferences, we’re eager to see what unique insights into revenue management come out of the conferences in each region.”
HSMAI ROC Europe – April 10, 2018, Amsterdam
HSMAI Region Europe ROC & DOC (Digital & Distribution Optimization Conference) is the continent’s number one annual event offering the latest trends and news in revenue optimization, digital marketing, and distribution for the hospitality industry, bringing together 300 executives in Amsterdam. Thought leaders and inspirational speakers will share their insights on revenue management strategies and trends, digital marketing and distribution, followed by the HSMAI Awards event.
HSMAI ROC Asia Pacific – May 8–9, 2018, Singapore
The Revenue Optimization Conference for the Asia Pacific region is held in Singapore every year. The format is a full-day conference on day 1, followed by the HSMAI Academy on day 2. Attendees at this event are responsible for leading revenue optimization and pricing for hotel brands, management companies, ownership groups, hotels, and resorts. HSMAI ROC Asia Pacific will draw more than 150 attendees representing 30 hotel brands. All conference programs are organized by HSMAI Asia Pacific’s Revenue and Digital Advisory Boards. The one-day program includes scheduled networking time in the Partner Showcase.
HSMAI ROC Americas – June 19–20, 2018, Houston, TX
For fifteen years, HSMAI’s Revenue Optimization Conference (ROC) Americas has brought together key stakeholders to address the most critical trends affecting revenue management in hotels today. This year, 600 senior leaders in hotel revenue management will connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today. Attendees at this event are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. ROC also showcases partner companies serving the revenue management industry, including consultants, technology vendors and companies providing products and services in revenue management, execution, and reporting. Last year, 115 unique hotel companies were represented at ROC Americas.
Additional networking and education opportunities will include a “HSMAI Helps,” a volunteer opportunity benefitting Houston, peer-reviewed faculty research presentations, and a review course for those pursuing the Certified Revenue Management Executive (CRME) certification. HSMAI will also host an awards ceremony presenting the Vanguard Award for Lifetime Achievement in Revenue Management, and the Revenue Management Professional of the Year Awards.