HSMAI Foundation Emphasizing Innovative Knowledge Exchange in 2017

Published on : Friday, June 23, 2017

hsmaiThe Foundation of the Hospitality Sales and Marketing Association International (HSMAI) is focusing on several impactful initiatives this year.


With the goal of developing knowledge and insights for the future to fuel sales, inspire marketing, and optimize revenue, the HSMAI Foundation’s 2017 initiatives include the following:



Executive Committee


Board Members


“I’m very proud of the knowledge and actionable insights the HSMAI Foundation brings to the hospitality industry each year,” said John Fareed, Chairman of the HSMAI Foundation. “We appreciate the generous assistance of our partners and sponsors, so that the HSMAI Foundation can develop resources, awards, and scholarships that support educational programming targeted to hospitality sales and marketing professionals.”


Established in 1983, the HSMAI Foundation’s mission is to develop knowledge and insights for the future to fuel sales, inspire marketing, and optimize revenue. As a resource for hospitality sales and marketing professionals, the HSMAI Foundation develops in-depth studies concerning industry trends and best practices. In addition, the Foundation sponsors the HSMAI Knowledge Center, a database of articles, presentations, templates, multimedia, and other educational materials from industry leaders, and provides scholarships for students pursuing degrees in hospitality sales, marketing, and revenue management.


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