HSMAI Foundation Emphasizing New Initiatives in 2015

Published on : Wednesday, June 10, 2015

hsmaiThe Foundation of the Hospitality Sales and Marketing Association International (HSMAI) is focusing on several new initiatives this year.


Among the initiatives are:


The Foundation’s program of work is guided by its Board of Directors for 2015.


Executive Committee


Board Members


“I’m very proud of the opportunities, resources and tools the HSMAI Foundation brings to the hospitality industry year after year. With the generous assistance of our partners and sponsors, we will continue to sharpen our focus on the latest issues and trends surrounding revenue generation and technology—the most important challenges sales and marketing professionals face today,” said John Fareed, Chairman of the HSMAI Foundation.


Established in 1983, the HSMAI Foundation’s mission is to develop knowledge and insights for the future to fuel sales, inspire marketing and optimize revenue. As a resource for hospitality sales and marketing professionals, the HSMAI Foundation develops in-depth studies concerning industry trends and best practices. In addition, the Foundation sponsors the HSMAI Knowledge Center, a database of articles, presentations, templates, multimedia and other educational materials from industry leaders, and provides scholarships for students pursuing degrees in hospitality sales, marketing and revenue management.

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