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Published on : Thursday, January 28, 2016
The Hospitality Sales & Marketing Association (HSMAI) presents the 2016 HSMAI Digital Marketing Strategy Conference on February 17, at the New York Marriott Marquis. The industry’s premier digital marketing event convenes key stakeholders to address the most critical trends affecting digital marketing in hotels today. With powerful educational and networking opportunities, this is the can’t-miss conference of the year for learning and engagement. HSMAI’s 2016 Digital Marketing Strategy Conference is held the day after the HSMAI Adrian Awards Gala.
“With changing consumer channels, the evolving expectation of personalization, and the explosion of digital sources of information, hotel marketing leaders are facing unprecedented pressures today,” said Robert A. Gilbert, CHME, CHBA, president and CEO, HSMAI. “This conference is where you can connect with the right people and engage in meaningful, thought-provoking conversations about the most important strategic issues facing hotel marketers today.”
With the right strategies, digital marketing also presents an unprecedented opportunity for this industry. This conference will provide practical information and insights that you can use to navigate the crossroads of personalization, attribution, and distribution to drive revenue and profit.
An overview of presentations include: