HSMAI Teams up with Florida International University for Hotel Revenue Optimization e-Course

Published on : Tuesday, June 2, 2015

hsmaiThe Hospitality Sales and Marketing Association International and the Institute for Hospitality and Tourism Education and Research at Florida International University are introducing RO2Win, an online revenue optimization course for hospitality professionals, that trains a team to optimize every opportunity to increase hotel revenue.


RO2Win presents concepts and tactics in an innovative and engaging format, using animations and in-depth interviews with experts. From sales and marketing to the on-property guest experience, RO2Win teaches each and every team member the power of revenue optimization, cross selling and upselling.


“HSMAI’s mission is to provide hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing and optimize revenue,” said Bob Gilbert, CHME, CHBA, president and CEO of HSMAI. “Revenue optimization has been one of the biggest areas where people have asked for additional training opportunities, so this online tool was built with that in mind. This class will help everyone on your staff understand how they contribute to the bottom line,” added Fran Brasseux, CHSE, CHBA, Executive Vice President, HSMAI.


RO2Win is a multimedia online course that engages participants with the essential concepts of Revenue Optimization and demonstrates how everyone in a hotel contributes to profitability. It can help anyone in sales & marketing obtain a better understanding of the fundamentals of revenue management. RO2Win can help hotel companies develop their revenue management pipeline, inexpensively introducing high-performing individuals, managers-in-training, or department heads to the fundamentals of revenue optimization in a self-paced, affordable program that can be used before, during or after other development programs.


“This program is the result of a very unique partnership between FIU and HSMAI, and it was developed to fill a critical need in the industry. Revenue optimization is everyone’s business, but in too many instances potential revenue-generating opportunities are overlooked,” said Mike Hampton, Dean of FIU Chaplin School of Hospitality & Tourism Management.


“RO2Win introduces revenue management concepts and strategies to ensure that everyone has the knowledge to maximize revenue and achieve the organization’s goals,” said Simone Champagnie, Executive Director, Institute for Hospitality and Tourism Education and Research.


The RO2Win certificate course consists of five online modules and a simulation, which puts the course participant in the revenue manager’s seat. It will take between 9 and 12 hours to complete and offers a certificate of completion, after the successful completion of an exam.


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