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Published on : Wednesday, December 9, 2015
The Hospitality Sales & Marketing Association International (HSMAI) will recognize Exclusive Resorts with Gold and Silver Adrian Awards for advertising excellence at the 59th annual Adrian Awards, the largest and most prestigious travel marketing competition globally.
This year’s contest garnered more than 1,300 entries from around the world, with entries judged by top executives throughout the industry.Exclusive Resorts will be recognized with a Gold Adrian Award for CURATED, the Club’s oversized bi-annual travel trade and digital magazine produced in partnership with TAG Custom Publishing. The 140-page print publication is distributed to the Club’s 4,000 members and across Exclusive Resorts’ residential portfolio spanning 70 destinations. CURATED features custom content and is designed to tell the story of Club life through the lens of globetrotting experts, Exclusive Resorts staff and members. Feature stories include interviews with members Drew Brees and CBS This Morning anchor Norah O’Donnell alongside industry experts like Tony Schwartz, CEO of The Energy Project, Eric Ripert of Michelin-star restaurant Le Bernardin in New York City and an interview with Mary Aarons, the daughter of legendary society photographer Slim Aarons.
Additionally, the Club will be recognized with a Silver Adrian Award celebrating its innovative Vacations, Redefined brochure for advertising excellence in the travel trade space. The Vacations, Redefined campaign and 68-page brochure was designed to clearly differentiate the Excusive Resorts’ experience from hotels and holiday villa rentals through the use of a new ‘vacation vocabulary,’ impactful photography, playful design, vibrant colors and editorial-style content.
“This recognition from HSMAI reinforces our commitment to creating and distributing valuable, relevant and original content to engage existing members and attract new travelers,” says Hayden Mugford, VP of Marketing at Exclusive Resorts. “CURATED Magazine and our new ‘Vacations, Redefined’ brochure are just two of the innovative and engaging tools we plan to use in 2016 to generate awareness for Exclusive Resorts in the ever-evolving luxury landscape.”
HSMAI will pay tribute to Exclusive Resorts during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality and travel and tourism marketing executives at the New York Marriott Marquis on February 16, 2016.
Exclusive Resorts was awarded three Bronze Adrian Awards in 2014 , two for its public relations campaigns including the ‘Exclusive Resorts Gateway Product Launch’ with the support of NIKE Communications and Siren Communications and its strategic ‘Locked In’ partnership with Barneys New York supported by The Brandman Agency and The Eighth Floor. The Club was awarded a third Bronze Adrian Award in 2014 for its innovative ‘Destinations in Focus Photo Contest’ in partnership with Leica Camera and Sparkloft Media for digital marketing excellence in the social media space.