HSMAI to honour THOR, Inc in 59th Adrian awards

Published on : Tuesday, December 22, 2015

thorThe Hospitality Sales & Marketing Association International (HSMAI) will honor THOR, Inc. with a Gold Adrian Award for public relations excellence for its winning entry in the 59th annual Adrian Awards, the largest and most prestigious global travel marketing competition.



This year’s contest was one of the most competitive in history, garnering more than 1,300 entries from around the world, with entries judged by distinguished executives from all sectors of the industry.



“THOR is honored to have received a Gold Adrian Award this year for our monthly magazine, THOR Advantage,” says Trisha Hall, marketing and operations manager, THOR, Inc. “It’s another exciting win that shows the value our magazine provides to travel agents.”



THOR Advantage is THOR’s monthly magazine that provides member travel agents with destination and theme-based editorial. THOR continuously strives to stay relevant in the industry and provide exceptional travel-based journalism to its member travel agents.



“It’s wonderful for the team to receive recognition for the hard work they put into THOR Advantage every month,” says John Kennedy, managing director, THOR, Inc. “Our goal is to provide relevant content to our travel agent members, and I think winning a Gold Adrian Award validates the fact we do that very well.”



HSMAI will pay tribute to THOR, Inc. during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis on Feb. 16.



“We are continually amazed by the creativity of the Adrian Award submissions,” said Fran Brasseux, HSMAI executive vice president. “We received an incredible number of outstanding Adrian Awards entries this year, and we are excited to recognize so many innovative companies that will undoubtedly continue to make an impact in the hospitality advertising, public relations and digital marketing industry.”



In addition to commending THOR’s award-winning work, the Gala and dinner reception honors lifetime achievement in travel/hospitality marketing, as well as The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization.


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