Published on : Thursday, August 31, 2017
According to the new study on the economic impact on tourism in the town, it shows that more than 3,449,000 people came to visit Ipswich in 2016 – of which 340,000 of them stayed in one of the town’s hotels. This meant about 2.5% surge in tourism – with visitor numbers up from 3,034,000 in 2015 to 3,110,000 this year.
The town’s shops, restaurants, bars cafes and hotels generated a revenue of approximately £182 million which is huge as compared to the previous years’ records.
The ‘indirect spend’ is estimated to nudge a quarter of a billion pounds.
David Ellesmere, leader of Ipswich Borough Council stated the latest statistics saying that as county town, Ipswich enjoys many advantages, with more and more people using us a base to explore the historic town and surrounding countryside. The thriving entertainment and leisure scenes, bustling town centre, beautiful parks, three museums and a stunning Waterfront add to the tourists’ attractions.
David also said that there is much demand for more holiday accommodation and that they have just approved plans for a new hotel close to the railway station.
Ipswich’s MP Sandy Martin said the boom in tourism has a welcome effect on business in general in the town. Although tourism will certainly not be the only base for revenue generation for this town but the positive impact is a welcoming step.
The study shows the average length of stay for tourists has increased from 3.29 days in 2015 to 3.38 days in 2016 – an increase of 2.6%. These include business, MICE and leisure travellers. There has also been a 2.3% rise in people staying overnight in the town’s hotels from 1,120,000 nights in 2015 to 1,146,000 last year.
Of those who visit, 61% do so as a holiday, 19% for business purposes and 17% to visit family or friends.
July and August are the busiest months in the town.
There are 15 hotels within Ipswich and a further 8 on the outskirts of the town offering more than 1,300 rooms. New projects are underway, which once completed, will add 200 more rooms.