TTW
TTW

Hunter valley tourism to campaign for promoting stories of wine and tourism

Wednesday, May 16, 2018

Favorite

Hunter valley tourismThe Hunter Valley Wine and Tourism Association (HVWTA) will promote the stories behind the wine and tourism experiences of the Hunter Valley to the world via incredible lifelike digital campaign.

 
HVWTA has been allocated $50,000 in matched funding for its $100,000 project which will aim potential Chinese visitors via a significant marketing campaign for increasing visitation and spending in the Hunter Valley by using innovative augmented reality technology.

 
The grant is a component of the federal $50 million Export and Regional Wine Support Package for growing the Australian wine sector and attracting more international tourists to the wine regions.

 
The association will work with an agency partner for setting up and implementing an important marketing campaign using the latest digital technology highlighting the best of Hunter Valley wine country and the tourism diversity of the surrounding local government areas.

 
HVWTA general manager Jo Thomas said, “The Hunter Valley Wine sector contributes $502million to the Hunter Valley economy and supports 2800 jobs.”

 
She added, “It is imperative to the growth of the wine and tourism industry that we continue to implement marketing campaigns to encourage visitors to our region. This campaign will include cutting-edge augmented technology on a website that brings the unique experiences of the Hunter to life via a first-person experience – for example, standing through a cellar door being guided through a tasting or stepping into a hot air balloon while the pilot greets you.”

Share On:

Subscribe to our Newsletters

« Back to Page

Related Posts

Select Your Language

PARTNERS

AHIF
IITM
at-TTW

Subscribe to our Newsletters

I want to receive travel news and trade event update from Travel And Tour World. I have read Travel And Tour World'sPrivacy Notice.

Mar 27
March 27 - March 30
Mar 27
March 27 - March 30
Mar 29