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Published on : Tuesday, February 9, 2016
“We are extremely happy with the results achieved,” said the Chairman of the Hunter Valley Wine & Tourism Association, the Hon. George Souris. “The digital results were fantastic, but what’s more impressive is the actual revenue by stay for accommodation and tours, which increased year upon year by an impressive 18% during the campaign period.”
Singleton Council, who supported this campaign, also received 10.1% increase in traffic to their website throughout the Summer Campaign period, compared to the same period the previous year.
The video was viewed in excess of 70,000 times across our digital channels and reached an additional 165,000 people through our paid Facebook amplification alone.
The campaign began during the middle of November and aimed to drive the ‘short break’ family market to the Hunter Valley and educate them on the wide range of choices for family activities during the summer period.
The 100% digital campaign used the message ‘Come Play’ and captured an array of child friendly activities as seen through the eyes of young children.
The campaign targeted Sydney, Newcastle, Port Stephens and the Greater Hunter Region audiences with a mix of tactical display advertisements, seeded video, social media and database targeting.