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Published on : Wednesday, August 9, 2017
With tourism in Hvar growing, lavender which played a significant role here for economy is now mostly a tourist attraction. The produced quantities are now used only for local purposes, with large plantations almost non-existent.
Now it is only remnants of a time when lavender cultivation was an important source of income for many households in the western part of the island. Many people in the region made their fortunes planting lavender. When the first seedlings gave their produce, the oil was sold at a good price. Other locals also embraced the lucrative idea.
Hvar became the eighth biggest lavender producer in the world. Later, many people moved to cities and prices dropped. With the beginning of the era of tourism, making money became easier and faster. Along with price drops, there were also devastating fires, which destroyed all that was left. Lavender, whose fate is sealed because of tourism, now survives only via tourism.
Hvar is now being branded as Lavender Island, and a lavender festival is also organized in the end of June.