Hybrid class of hotel industry opens up new market opportunities

Published on : Friday, July 1, 2016

serviced apartmentComfort, residential feel and a little luxury: The success factors of serviced apartments are obvious. Since the (terrific) success of Airbnb with the rental of private apartments, the hybrid hotel class is internationally on the rise. Investors and operators have discovered the fragmented market of boarding properties for themselves. Renowned hotel groups such as Starwood Hotels, Citadines and Adina amplified their portfolio to serviced apartments as TOPHOTELPROJECTS, the specialized service provider in the exchange of cutting-edge information between clients and contractors in the international hotel industry, reports.

 

 

With its Element concept – elegant city apartments – Starwood Hotels & Resorts has 40 global projects in the pipeline. The French Citadines group is building currently 24 new properties. Australian Adina Apartments is currently planning six new boarding houses. Europe’s leading hotel group Accor is developing 14 new apartment buildings with Adagio.

 

 

The secret of the serviced apartments are excellent concierge services around the clock, such as the new luxury apartment hotel “The Doorman” in Frankfurt. The basic equipment of the apartments includes fully equipped kitchens with modern cooking appliances and luxury furnishings on a high class level. Extensible services on the network should be: cooperation with gyms and wellness and beauty salons, recommendations of selected restaurants and bars in the neighborhood as well as a directory of professional interpreters. Travel services such as limousine services and car rental are understood.

 

 

The marketing for serviced apartments opens new ways. The aspiring Novum Hotel Group from Hamburg has a two-way interface to Airbnb in development. In a short term, the groups own serviced apartments in Germany are bookable via their platform at just three percent commission.

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