i-SITE launches ‘Expert Local Knowledge’ campaign

Published on : Tuesday, February 5, 2013

‘Expert Local Knowledge throughout New Zealand’ is the tagline being used in i-SITE’s latest campaign to promote the network over the summer high season.

In support of the i-SITE Strategy 2013-16, the campaign aims to raise awareness of the i-SITE network and its service offering to both domestic and international visitors.

All adverts feature a QR code, which takes visitors directly to the i-SITE section on newzealand.com when scanned. Here visitors can access a list of the 80 nationwide branches and the services provided.

“There has been a significant increase in the use of technology by visitors to plan their holidays – both before they arrive and while they are here,” says Paul Yeo, i-SITE Executive Manager.

“Using a QR code helps us engage with tech savvy visitors – ensuring they are aware of the benefit of the personalised service a visit to an i-SITE Visitor Centre can provide during their stay.

“We have focused on the gateways to New Zealand – Auckland, Wellington, Christchurch and Queenstown – with adverts and billboards strategically secured in airline magazines, airport arrival lounges and baggage claim areas, to engage with overseas visitors before they begin their journey around New Zealand.”

A key point of difference for the adverts is the use of actual i-SITE consultants.

“While the first adverts use consultants from our Wellington i-SITE, there is the opportunity for branches to personalise future campaigns using local consultants. We are also able to easily change out the images the consultants hold to tailor activity or profile seasonal or regional experiences,” says Paul.

Running through to March the adverts will appear in ‘Arrival’ magazine distributed at Auckland International Airport from December-March, and Air New Zealand’s January and February issues of ‘Kia Ora’, as well as in the international and domestic baggage claim areas in Auckland, Wellington, Christchurch and Queenstown airports.

Source:- Tourism Newzealand

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