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Published on : Wednesday, August 3, 2016
Today, the International Association of Exhibitions and Events™ (IAEE) and the U.S. Department of Commerce (USDOC) International Trade Administration (ITA) signed a Memorandum of Agreement (MOA) to expand the reach of the exhibitions and events industry both nationally and abroad. The common objective between these two organizations is to grow U.S. exports through U.S. companies’ participation in relevant and well-executed trade shows, trade missions and trade fairs.
“IAEE has been making incredible strides in its international growth this year,” noted IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA. “This partnership will continue to develop the significant influence that exhibitions and events have on the global business market, as well as provide IAEE members with valuable information.”
ITA strengthens the competitiveness of U.S. industry by promoting trade and investment, and ensuring fair trade through rigorous enforcement of U.S. trade laws and agreements. It works to improve the global business environment and help U.S. organizations compete at home and abroad. This strategic partnership will aid IAEE in its mission to provide stakeholders of the global exhibitions and events industry with information and resources that will advance the industry’s success.
The goals of this joint U.S. Trade and Investment Expansion partnership are to increase awareness of the economic benefits of trade; educate the public on trade activities as a job creation and growth strategy; create general awareness of ITA and other U.S. Government resources; and encourage U.S. businesses interested in exporting and foreign businesses interested in investing in the United States to seek the assistance of ITA.
“ITA has a long history of promoting exports through trade shows, both internationally and here in the U.S., through our International Buyer and Trade Fair Certification programs,” said Marcus Jadotte, Assistant Secretary of Commerce for Industry and Analysis. “Our partnership with IAEE will enhance our efforts to provide U.S. companies with the best information about export opportunities and will also improve access to tools to export even more successfully.”
Collaboration between IAEE and ITA will include cross-promotion of selected trade missions and trade shows; development of metrics to track the sales and successes associated with trade shows; training for ITA’s sector and global teams; and co-development and promotion of ITA’s Top Markets reports and other products of relevance to IAEE’s members. IAEE joins several of ITA’s Strategic Partners, its network of organizations whose selection is typically based on their long-term working relationship and mutual interest in collaborating to achieve common objectives.