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Published on : Tuesday, October 18, 2016
The International Air Transport Association (IATA) laid out a transformative vision for air travel that will enable aviation to successfully accommodate a near doubling in demand for air travel over the next two decades. According to IATA’s latest passenger forecast, some 7.2 billion air trips will take place in 2035, up from 3.8 billion in 2016.
“My dream journey through the airport would offer security processes that are both effective and convenient, constant communication that makes me aware of changes to my journey or opportunities nearby, and a more efficient way of identifying myself to the airline, security staff and border management,” said Alexandre de Juniac, IATA’s Director General and CEO.
Speaking at the World Passenger Symposium in Dubai, de Juniac said that the roadmap to turn this dream into reality is being developed through IATA’s Simplifying the Business (StB) program. StB looks over the passenger experience from an end-to-end perspective across all processes, from shopping for travel, to the airport experience, to arriving at the destination, with a special focus on transformation. Programs under the StB umbrella include:
De Juniac called for air transport stakeholders to work together and embrace speed and innovation to meet the challenges of growth and rising passenger expectations. “How do we move these concepts forward? The answer is in partnerships. Even as we implement today’s great ideas, we need to be looking for the next innovation that will make air travel even more compelling to the potential traveler. And we should be prepared to face a future where the cycle of innovation is continuously accelerating.”
De Juniac warned, however, that “no matter how much or how quickly we innovate our processes, there is no getting around the need to be both smart and quick in growing airport and airspace capacity.” He cited rising congestion, particularly in Europe, while noting that fast growing areas including the Gulf region and China also face airspace capacity issues. “I fear that we may be headed for an infrastructure crisis that will impact air travelers,” said de Juniac.
“Inadequate infrastructure negatively impacts the passenger experience in the form of flight delays, longer routes and inefficient schedules. Then there is the cost to economies of lost business opportunities, employment and social development. Remember aviation is a critical catalyst for economic and social development, supporting 63 million jobs and some $2.7 trillion in economic impact.”
De Juniac cited the recent historic agreement among member states of the International Civil Aviation Organization (ICAO) to enable aviation to grow sustainably as an example of what can be achieved by working together.
“Where we have common interests, we can produce results. With ICAO, the industry worked with governments to achieve the world’s first agreement to offset the environmental impact generated by the growth of an entire industrial sector. Along with our investments in more efficient technologies, infrastructure and operations, we will ensure that aviation grows sustainably as we prepare to meet our long-term commitment to cut net emissions to half of 2005 levels by 2050.”