IBTM China 2019 sees an increase of 37% in exhibitors and buyers

Tuesday, March 5, 2019

For 2019 event, IBTM China is moving ahead of its target as over 60 domestic and international exhibitors had already confirmed to attend it at the China National Convention (CNCC) in Beijing  to be held on 28 and 29 August.

It is one of established events in China and a part of the IBTM’s global portfolio of meetings and events industry trade shows. It is expected to have 9,000 pre-planned meetings this year with over 380 exh8ibitors and 400 hosted buyers.

So far the  Los Angeles Tourism & Convention Board, Melia Hotels, South Africa National Convention Bureau, Busan Metropolitan City, Tourism New Zealand and Macao Trade and Investment Promotion Institute are among the international exhibitor who signed up to attend.

Among the domestic exhibitors are Beijing Tourism, SIP Service Industry Development Bureau, Dalian Crowne Plaza Hotel, Jinling Hotels & Resorts.

More than 3,500 trade visitors are expected to attend and an estimated 50% of Hosted Buyers will be new to IBTM China this year.

Xiaomei Ye, Marketing Director of China Travel International (Guangdong) Ltd., who attended the event last year as a Hosted Buyer said that IBTM China has become a must-attend event for MICE industry buyers who want to find out more about destination resources and business partners. Last year they were able to develop successful and ongoing business relationships with several exhibitors which has helped them to provide  customers with fantastic business travel experiences.

This year’s Knowledge Programme will keep the attendees on the cutting edge of industry trends. There will be more than 50 sessions on topics concerning tailor-made tours, cruises, aviation, incentive and business travel.

To ensure attendees are kept on the cutting-edge of industry trends, several education sessions have been added to this year’s Knowledge Programme, taking the total to over 50 sessions on topics such as tailor-made tours, cruises, aviation, incentive travel and business travel.

This year Happy Hour has been added to the show.

Nicole Ci, Project Manager, IBTM China felt delighted with their robust exhibitor sales and said that this early  show cycle reflects the buoyant MICE market in China and Asia Pacific.

They are looking forward to a busy show with a huge number of productive business meetings taking place between a larger than ever group of exhibitors and Hosted Buyers, as well as many more opportunities for attendees to make valuable new connections and keep up to date with the latest technology and trends.

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