Published on : Friday, May 25, 2018
The Latest Consumer Trends is a prestigious event held by IEG dedicated to consumer profiles and emerging trends that will revolutionize international tourism scenario.
This event had the program of events at the 2018 Shanghai World Travel Forum in the context of the 15th edition of the Shanghai World Travel Fair (SWTF).
SWTF is co-organized by Shanghai Municipal Tourism Administration and Europe Asia Global Link Exhibitions (EAGLE) that is a joint-venture by IEG and VNU Exhibitions Asia – and in collaboration with Shanghai International Convention & Exhibition Corp. Ltd. SWTF is to portray the tourism sector’s professionals, who come into contact with 750 exhibitors from 53 countries and regions, as well as 15,000 trade members and 50,000 visitors.
At the inauguration of SWTF, the opening speech was made by Emanuele Guido, responsible for international and national business development with IEG, and chairman of EAGLE, followed by greetings from Mr. Özgür AYTÜRK, tourism counsellor of the Turkish embassy in Shanghai.
Guido described the new features and content of an event that through the years has set the benchmark for excellence on China’s tourism scenario. Participants included Ms. Weiwan Xu, chairperson of Shanghai Municipal Tourism Administration, Mr. Greg Li, vice president of VNU Exhibitions Asia, Mr. Stefano Beltrame, Italian consul general in Shanghai, and Maria Ludovica Murazzani, Italian consul in Shanghai.
Travel&Hospitality Industry Vision – the study carried out by IEG – highlighted a rising demand for tailor-made journeys, as well as a search for authenticity in real relations, not virtual ones, with the sector’s experts, who support clients in the choice and preparation of tailor-made journeys. A tool and guide for the trade members, the study emphasises IEG’s role in the tourist industry as a provider of unique quality contents and strategic information for companies that want to be competitive in the global tourism universe.