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Published on : Wednesday, November 13, 2013
The International Federation for Information Technology and Travel & Tourism (IFITT) hosted the magnificent event ‘WTM Technology Enabling Travel’ at the World Travel Market 2013, On November 4. It was attended by a great number of people who wanted to understand the concept of gaming and its impact on the tourism experience.
Great interaction took place online as well as offline. Live tweets and Facebook updates kept the audience engaged while the speakers were happy to answer questions regarding their topics. All pictures of the event will be uploaded on the IFITT’s Flickr Photostream, IFITT’s Facebook page and the IFITT Website. The WTM Technology Enabling Travel event was part of the World Travel Market 2013 and took place on November 4, 2013 from 11.30 to 14:00 at the BTM Theatre in ExCel London.
“We were impressed by the great interest in the concept of gaming and gamification in tourism. We are convinced that these innovative approaches will drive opportunities for tourism organisations and destinations in terms of marketing, interpretation and customer experiences and we are looking forward for upcoming developments in that field,” said IFITT President Professor Dimitrios Buhalis.