IHG Announces New Holiday Inn Hotel for Bucaramanga Cacique

Published on : Wednesday, November 20, 2013

intercontinental-hotels-group-logoInterContinental Hotels Group (IHG) [LON: IHG, NYSE:IHG (ADRs)], today announced the opening of the 187-room Holiday Inn hotel in the northeastern city of Bucaramanga, Colombia.  Bucaramanga’s first Holiday Inn hotel  brings IHG’s hotel portfolio for Colombia to nine including two hotels in Bogota – the Holiday Inn Express Bogota and Holiday Inn Bogota Airport, Holiday Inn Cartagena Morros, Holiday Inn Express Hotel & Suites Medellin and properties in the pipeline to be developed in Barranquilla, Cucuta, and Cartagena.

“The Holiday Inn Bucaramanga hotel is just one example of IHG’s vision for expanding the brand in Colombia,” said Alvaro Diago, COO, Latin America and Caribbean, IHG. “Bucaramanga is the country’s sixth largest city with a thriving economy and there is a growing demand for well-known international hotel brands, like Holiday Inn.”

The 18-story new-build property is located in one of the most upscale areas of Bucaramanga and just minutes from the city’s financial district of Cabecera, private and public sports venues,  as well as ecological parks offering adventure sports like rafting, mountain climbing, mountain biking and motocross, among others.

“We are very pleased to open this property in a growing city like Bucaramanga,” adds Gerardo Murray, vice president, Marketing Strategic Services for Mexico, Latin America and Caribbean,

IHG. “We look forward to exceeding expectations for the city’s growing business and leisure market.”

Holiday Inn hotels feature a residential atmosphere that is warm, trend forward and comfortable. Guest beds are made using crisp, white bedding with pillows that come in two comfort levels: “soft” and “firm.” The residential design also includes business-focused necessities such as an ergonomic workstation and data ports, with the bathrooms including a multifunctional showerhead, and signature shower curtain with curved rod. Additionally, each room features comfortable double, queen or king-sized beds, a sitting area with a lounge chair, hairdryer, micro fridge, coffee maker, iron and ironing board. Guest amenities at the Bucaramanga hotel include an indoor swimming pool, business center, state-of-the-art gym, a rooftop bar, restaurant and 11,000 sq. ft. (over 1,000 square meters) of meeting space. The hotel also provides quick access to the many businesses within Cacique, as well as various restaurants, movie theaters and a 17-story office space.

The Holiday Inn Bucaramanga Cacique hotel was designed with the Holiday Inn brand family’s $1 billion global brand relaunch in mind, the largest project of its kind in hospitality history. The relaunch continues to drive increased quality and consistency across the brand’s global portfolio. The hotel features a contemporary image with emphasis on arrival and welcome services, guestroom and guest bath comfort and a redesigned logo and signage.

“We are beyond excited to open this Holiday Inn hotel,” said Dr. Rafael Marin President of Hoteles Cacique Internacional S.A.S. “We look forward to continuing this relationship and working with IHG to develop additional IHG-branded hotels in the future.”

The Holiday Inn Bucaramanga Cacique, owned by Hoteles Cacique Internacional S.A.S., a division of MARVAL, S.A., is franchised by an affiliate of IHG. All Holiday Inn hotels participate in IHG’s guest loyalty program IHG Rewards Club, the industry’s first, largest and fastest-growing guest loyalty program with over 76 million members worldwide. Membership is free and guests can enroll at ihgrewardsclub.com, or by inquiring at this hotel or any of IHG’s more than 4,600 hotels worldwide. All IHG Rewards Club members will have access to free Internet globally in 2014.

There are more than 200 hotels in Mexico, Latin America and the Caribbean, including over 75 Holiday Inn hotels and Holiday Inn Express hotels. IHG has been serving Latin America for more than 65 years. With hotels situated in nearly every key market throughout the region, the scale and diversity of the IHG family of brands means that our hotels can meet our guests’ needs whatever the occasion.

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