Published on : Thursday, November 9, 2017
Of late, at the World Travel Market or the WTM London 2017 that ended yesterday, the International Institute for Peace Through Tourism has honored seven exceptional people associated with the world of travel & tourism as “Global Ambassadors of Peace Through Tourism”. Dr. Taleb Rifai, Secretary General of UNWTO, has been awarded with the IIPT lifetime achievement award as a “Global Man of Peace.” The event started from Monday, November 6th. “Tourism – A Catalyst for Peace” was the theme of the awards function and Dr. Rifai delivered the Keynote address. The event was hosted by Anita Mendiratta, Founder & President, CACHET Consulting.
Supported by the UNWTO and “Incredible India”, the Cox & Kings sponsored the first edition of the awards ceremony. The award is interested to build on the success of the “Celebrating Her” awards for all Empowered Women, associated with the Tourism sector, the trend that IIPT has been conducting at ITB Berlin ever since last year. TravelBiz Monitor was the Exclusive Media partner for all these awards.
To quote Ajay Prakash, President, IIPT India, “Tourism and Peace are inextricably linked. Such a large industry has the power to shape the world and it is time to focus this power and harness the collective financial, political and moral resources of the travel & tourism industry and make it count. But for this to happen, the concept of tourism as a vehicle for peace has to be integrated into the core business philosophy of every stakeholder – tourism companies, host destinations, tourists and all service providers. And because tourism is such a people-centric activity it’s important to recognise and felicitate people who have devoted their energies to champion sustainable tourism practices that go beyond the commercial interest and embrace the higher paradigm of tourism – to nurture and save the planet and its people, tapping into the collective resources and social reach of the travel and tourism industry. Towards this end, we have been doing the ‘Celebrating Her’ awards for Empowered Women in Tourism at ITB Berlin for the last two years and we are very happy to present the first ‘Ambassadors of Peace’ awards at WTM this year.”
Tags: WTM London