Published on : Tuesday, November 27, 2018
The eighth IMEX America, which took place 16 – 18 October at the Sands® Expo and Convention Center in Las Vegas, attracted a record 13,588 participants including more than 3,327 hosted buyers from 63 countries.
The buyers – both hosted buyers and buyer attendees – were at a senior level with well over 60% (67.5% and 63.5% respectively) having between 11 – 20+ years experience. Nearly half of all hosted buyers (47.5%) were at Chairman, CEO, MD, Director or Senior Manager level.
Attendees brought with them considerable buying power with 65% hosted buyers and 60% buyer attendees managing budgets of between $1m – $10m. Over half of hosted buyers (58%) were from the incentive house/agency sector, 24% from the corporate sector and 10% from the association/ government sector. For buyer attendees the mix was 38% corporate clients, 31% incentive house/ agencies and 12% associations.
Well over 70,000 appointments were made, including 64,500 individual appointments and booth presentations – an increase of 7 per cent. In addition, 70 per cent of appointments had RFPs attached.
The show this year expanded into an additional hall creating space for over 3,500 exhibitors representing 150 countries. A significant factor in this growth was the arrival of more than 60 new booths while 81 booths took larger spaces.
Tags: IMEX America