Published on : Friday, April 26, 2019
“As consumers we’re now used to – and expect – highly curated content in most aspects of our lives. Netflix gives viewers access to an incredible 100 million products tailored to their preferences for example – and this expectation extends through to the events we attend.
“Every attendee has different personal and emotional requirements and planners are seeing a greater need to offer a more individual and personalised experience at events,” explains Carina Bauer, CEO IMEX Group.
Technology is one of the tools planners can use to power a personalised experience for delegates – according to EventMB.com, over half (59%) of event planners predict that their use of event technology will increase. Event technology features large at IMEX in Frankfurt, taking place 21-23 May 2019, with exhibitors and learning opportunities showcasing the latest trends and products.
Cutting edge exhibitors
At the dedicated technology area on the show floor planners can meet suppliers, including event management software company Aventri, which has partnered with Sciensio to offer artificial intelligence chatbot technology. Websites, event apps, attendee tracking and lead retrieval are among the technologies offered by Community Brands Event Tech group. Fielddrive, in partnership with Zenus biometrics, is the first event-tech company to offer facial recognition technology – attendees at Association Evening (Monday 20 May) can experience it for themselves when they check-in for the networking event. The Meeting Pool returns to head up the TECHKnowledge area of the show floor offering bite-size tech tutorials on topics including how to boost personal and professional productivity, and how technology can drive sustainability.
The reality of learning: incorporating VR, AR and AI into learning will take a practical approach to these fast-growing technologies and is among the many tech-driven education sessions throughout the three days of the show. Future-focused session Five macro-trends disrupting the meetings industry covers developments in communication, the workplace and wellness to help planners adopt a proactive personalised experience. The wow factor: using technology and trends to make your meetings pop will deliver live technology demos and creative tips.
Digitisation… brought to life in Discovery Zone
Holograms, robots and VR all form part of the show’s new Discovery Zone, packed with education and experiences to fire up the imagination of event planners and exhibitors alike. NOX Robots dance, educate and bring a little cheekiness to proceedings. Attendees can step inside award-winning virtual worlds exploring ancient Rome, space and beyond. Practical applications of event tech, diversity and a firm focus on future-thinking all form part of a packed programme of sessions at The ZEUS Innovators Club.
Carina sums up: “Our wide range of tech exhibitors and learning opportunities allows planners to see, touch and experience the latest technology and learn how it can support their work, spark their imaginations and ultimately create content that has a genuine and deep effect on the audience.”
IMEX in Frankfurt takes place 21-23 May 2019. Registration for the show is free of charge and open to all who work in the meetings, events and incentive travel industry. EduMonday takes place the day before the show, on Monday 20 May, and is free to enter following registration for IMEX in Frankfurt.