In 2016, Europe attracted half a billion international tourists in spite of difficulties

Published on : Thursday, March 30, 2017

UNWTO logoIn spite of facing a tough year in 2016 due to terrorist attacks and Brexit, travelers still chose to visit Europe, where international tourist arrivals spiked 4% to reach half a billion visitors last year. This is as per the latest figures released by the UNWTO.

In 2016, international tourism growth in Europe surpassed the global average growth rate with addition of 21 million more visitors to the EU’s 28 member countries. 2016 also marked the 7th successive year of sustained growth for the EU’s 28 member countries.

The UNWTO declared 2017 the International Year of Sustainable Tourism for Development, in a bid to promote the tourism industry’s role in “building a better world.”


Some important features of the program include promoting sustainable economic growth, poverty reduction, environmental protection and climate change, the promotion of cultural values, diversity and heritage, peace and security.

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