Published on : Saturday, January 6, 2018
Last year, alone from incoming tourism, Israeli reached an all-time high with earnings $5.8 billion (₪20 billion) revenue. Credit goes to the new flight routes along with marketing efforts headed by the Ministry of Tourism. In 2017, a total of 3.6 million tourists were recorded which was a 25 percent increase over 2016.
To quote Minister of Tourism Yariv Levin, “the all-time record number of tourists visiting Israel this year is no accident; it is the result of a clear policy. We have implemented several significant initiatives including reaching out to new and focused markets, building sub-brands and launching new campaigns, collaborations with large online travel agents, giving financial incentives to airline companies that open new routes to Israel and continued marketing throughout the world.”
As part of these initiations, 18 fresh new air routes to Ben-Gurion International Airport were introduced this year comprising direct flights from Europe, Miami and Iceland via airlines LOT, Ryanair, Wizz Air and WOW.
In previous years, maximum incoming tourism was from the United States with around 716,000 visitors pouring between the months of January and November 2017, which was 21% more than the earlier year. Russian visitors occupied the second place with 307,000 visitors along with tourism from France was in the third spot with about 284,000 visitors. Germany and the United Kingdom ended up in top five with 202,000 and 185,000 visitors, respectively.
Jerusalem was voted the most visited city in terms of incoming visitors (78% of all tourists) followed by Tel Aviv-Jaffa (67%) and the Dead Sea area (49%). The Galilee, comprising Tiberias and the Sea of Galilee, received roughly 35% of all visitors.
Tags: Israel tourism