In its tourism campaign, Philadelphia aims New York & Washington D. C.

Saturday, February 24, 2018

Visit Philadelphia at present is aiming on its heritage as the “City of Brotherly Love”. However, it’s exchanging “Brotherly” for other words that explain the attributes of the city, like “Spirited” and “Independent.”

 
The tourism agency’s in-house creative team created the campaign to manage outdoor media, online, print and television all through Sept. 22. The $1.4 million media buy focuses on New York and Washington, D.C residents.

 
“Philadelphia” is Greek for “Brotherly Love.” Three hundred years ago, William Penn gave the city its name. The campaign both plays off Penn’s purpose and develop the popular “With Love, Philadelphia XOXO” campaign, introduced in 2009.

 
The new campaign utilizes striking images across the city. It started with a dozen lines, comprising “City of Brotherly Love” and “City of Sisterly Love” to represent shared experiences, “City of Foodie Love” to highlight Philly’s rich dining scene, and “City of Legendary Love” to display historic icons and exhibits.

 
“Love has always been at the core of our mission, and at the core of Philadelphia itself,” said Meryl Levitz, president and CEO of Visit Philadelphia, in a release. “This new advertising campaign presents many dimensions of what Philly offers to a wide array of visitors who want to do more than sightsee — they want to sight-do.”

 
The campaign comprise billboards, transit screens, digital and TV. For outdoor advertisements, the prime hubs include Secaucus Junction in Secaucus, N.J., Port Authority Bus Terminal at 8th Avenue and 42nd Street in New York City, Dupont Circle Metro Station, and Capital One Arena in Washington, D.C. The campaign in the month of June will overhaul the Penn Station of New York as part of the tourism group’s annual “Penn Station Domination.”

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