Inbound tourism in UK to set a record number in 2018

Published on : Tuesday, December 26, 2017

ukAccording to VisitBritain in 2018 the overseas visits to the UK are set to cross 40m for the first time.


The tourist are expected a record £27bn in the coming year.



The increase in visit is due to the double-digit fall in the pound against the euro and the dollar is pushing forward the visits. Despite post-referendum slowdown in the British economy tourism is bucking up.



Inbound tourism to the UK in 2017 saw 39.9 m visits as per the national tourism agency. It further predicted to reach 41.7 m reflecting a 4.4% rise this year giving  a clear indication that hotels, restaurants in popular destinations like London, Bath, Edunburgh and Cambridge can gear up for a record year.




British luxury brands like Burberry drove strong sales due to the tourist boom in 2017. It propelled the Bond Street in London in the top three of the world’s most expensive store location taking over Paris’s Champs-Élysées.



The trend revealed that travellers from Europe, US and the China witnessed a surge in number to buy the luxury designer bags at lower prices than they can get it back home.


Destination related to popular books, films  and TV programmes still continues to pull crowd like the Northern Ireland location from the Game of Thrones.



Patricia Yates, VisitBritain’s director, said that tourism is a significant export industry in the UK and very competitive too.



It shows Britain’s potential of competing internationally and a testament of how tourism is a driver of economic growth.



New products are being developed so that the overseas visitors can explore all of Britain.


Between the period of January and September there was  19.6m visits by the Europeans showing an increase of 4% from last year.



North American tourists showed 3.8 million over  the same period reflecting an increase of 14% from 2016.


The first nine months saw a 5m visits from other parts of the world  like Australia, China, the Gulf markets and India. It reflected an increase in visits of 15% compared with last year.



In the 2017 Anholt-GfK Nation Brands Index (NBI) published last month stated UK was ranked third for tourism globally and it was up by two places from  last year.

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