Incheon recognized as ‘World’s Best Duty Free’ by Business Traveller

Published on : Wednesday, November 20, 2013

Incheon International AirportAround 20,000 readers of Business Traveller China named Incheon International Airport’s Airstar Avenue the World’s Best Duty Free Shop.


Business Traveller is the leading magazine for the frequent business traveller, selling over 500,000 worldwide including the UK, US, Asia-Pacific, Middle East, China, Germany, Denmark, Hungary, Africa and Poland. It selects the best travel-related agency through readers’ survey every year in whicn Incheon won 2013 Business Traveller China Awards.


Meanwhile, the airport has been named the World’s Best Duty Free Shop at the Business Traveller America and Asia-Pacific Awards, grabbing the best duty free shops title in China, U.S., and Asia-Pacific region for the third consecutive year.


Airstar Avenue scooped top honors not only thanks to its top-notch shopping environment, but also for keeping pace with the “Korean Wave” by opening popular Korean-brand shops in the Duty Free complex.


Airstar Avenue is the integrated brand of the duty free stores in Incheon International Airport, launched in 2008 first time in its kind around the world. Incheon came up with Airstar Avenue-wide marketing strategies for convenient facilities within the airport as well as duty free shops. This introduction of the integrated brand helped make the airport be a modern multi-complex.


“Incheon’s sweeping of awards in the duty free sector is thanks to devotion and efforts of all members of IIAC and partnered companies”, president Jung of IIAC said, adding that Incheon airport would continue to develop its services commensurate with its reputation.


Meanwhile, Airstar Avenue won the Best Duty-free Awards at the Frontier Awards held in Cannes, on October 23.



Source:- Incheon Airport

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