Increased international visitors help swell ATM 2017

Published on : Thursday, May 11, 2017

unnamedThis year’s Arabian Travel Market witnessed a 7% increase in international visitors and a 10% increase in visitors from the GCC to the event, which was held in Dubai World Trade Centre from April 24-27.

 

For the second year in succession, visitor numbers smashed through the 28,000 mark – the show saw a 71% increase in visitors over the last five years.

 

Simon Press, Senior Exhibition Director, ATM, said:

“The continued growth in ATM is testament to the strength of the travel and tourism industry in the Middle East. The event has also built on its quality year on year and the professionalism of exhibitors and stands not only increases the brand value of their own organization, but also that of Arabian Travel Market.

 

Exhibition stand contracts signed during ATM 2017 for next year are up 38% year-on-year, with exhibitors keen to reserve their space for what promises to be a record-breaking event in 2018 as ATM celebrates its 25th anniversary.”

 

Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, ATM has grown to become the largest event of its kind in the region and one of the biggest in the world.

The 2017 edition, on the theme of experiential travel sponsored by La Perle, boasted an additional hall, with 466 main stand holders representing 87 countries and over 100 new exhibitors making their debut. The number of countries represented at ATM 2017, taken from all attendees, totalled 157.

The show got off to an inspiring start, with an informative discussion on the legacy of Expo 2020. Now just under three years away, it was revealed that plans for the site after the world showcase concludes will see 80% of the plot re-developed with all Expo’s assets and transport infrastructure re-purposed for future use by a range of tenants and major private sector firms.

Commenting on the overall session, Press said: “The seminar also explored the importance of Dubai’s sustainable tourism initiatives, the expansion of the emirate’s airports’ capacity and the engagement of global audiences through partnerships with celebrities and social media influencers.”

While the UNWTO & ATM Ministerial Forum, which was attended by more than 20 Government Ministers and global leaders, concluded that the main priorities for the region’s tourism industry include human resources development, public/private sector cooperation, connectivity, technology and sustainability.

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