Indaba 2016: Tourism industry seeks to innovate and reinvent

Published on : Saturday, May 14, 2016

download (1)Tourism Minister Derek Hanekom and Cape Town Tourism CEO Enver Duminy shared key insights as notable speakers at Indaba 2016, each highlighting the national challenges faced by the tourism sector, including seasonality. South African tourism industry professionals were provided with international market developments and the themes of seasonality, innovation and reinvention were all under the spotlight at the industry’s premier event, Indaba, held in Durban between 07 – 09 May, 2016.


• Robben Island Museum had a stakeholder’s breakfast during which they shared some new developments and future plans. They have expanded their fleet of ferries by partnering with Waterfront Charters and making use of their 6 medium and large sized boats. Since they have done this, there have been no complaints about ferry delays, etc. Future plans – Working on improving their narrative to do justice to their multi layered cultural landscape; planning for a 200 seater restaurant; state of the art Visitor Information centre; training of tour guides; developing tours of different lengths; bicycle tours on the island. They turn 20 years old next year.


• At the breakfast Enver Duminy, CEO at Cape Town Tourism, was a keynote speaker along with Minister of Tourism Derek Hanekom, hosted by Robben Island Museum Acting CEO Mava Dada. Enver spoke about seasonality and how he believes the domestic market is key to combatting seasonality. He also spoke about the importance of reinvention, citing the Boomslang at Kirstenbosch as an example of new energy being injected into an attraction and innovation, the WIFI lounge on Table Mountain being notable as an example. Mr. Duminy shared stats from Cape Town Tourism’s seasonality index* including the top seasonality markets based on forward bookings data.



• The seasonality index for 2014 showed a narrowing of the seasonal shift across most indicators. (This indicates that over a three-year period, the gap between high and low season is narrowing in terms of visitors visiting the big attractions).

• The seasonality index also indicated the same trend in terms of arrivals at Cape Town International Airport. Regional and domestic arrivals are almost unaffected by seasonality, while international arrivals are less affected than previously.


Source:-Cape Town Tourism

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