Indaba 2017 to showcase 90 small scale tourism businesses

Published on : Thursday, March 30, 2017

Indaba 2017 tourism businesses90 small tourism businesses will be showcased at Indaba 2017 as disclosed by the organizers at the media launch on Tuesday 28th March, 2017. One of the largest tourism marketing events on African Calendar, Indaba 2017 is a must-see incident for any one visiting the continent. To quote the report, ‘It showcases the widest variety of Southern Africa’s best tourism products and attracts international buyers and media from across the world. Indaba is owned by South African Tourism.’

Indaba will take place from 16th May and will continue till 18th of the same month. One of the top travel shows in Africa, Indaba 2017 will happen at the Inkosi Albert Luthuli International Convention Center based in Durban.

Sisa Ntshona, chief executive officer of the South African Tourism said that this year the event will specifically focus on gearing up the small scale businesses in tourism industry.


Training and mentoring small and medium scale enterprises is the main initiative of the event. To quote Ntshona, ‘For me, one of Indaba’s highlights is our new Hidden Gems programme, which will help boost tourism by enabling smaller players. [The 90 small businesses are] emerging and existing enterprises are at least 50% black-owned. They are drawn from each of South Africa’s nine provinces and we call them our Hidden Gems, because they are tucked-away treasures that only a select few know about.’

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