Published on : Saturday, November 11, 2017
As per latest data released by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), India has grabbed the top spot on Dubai’s list of source markets for inbound tourism, with 1,478,000 Indian tourists coming to the city between January and September this year, which is a significant 20 per cent rise over the same period in 2016.
This increase is due to the effectiveness of various innovative promotional activities driven by Dubai Tourism in the market, including highly successful influencer-led collaborations with Bollywood superstar Shah Rukh Khan. Saudi Arabia and the UK also retained their positions as Dubai’s second and third largest feeder markets.
Helal Saeed Almarri, Director General, Dubai Tourism said, “The sustained growth ahead of the global average that we have witnessed so far this year is indicative of the positive impact yielded by our consolidated strategy across regulatory measures, promotional efforts, trade initiatives and partner programmes. Even as we continually work to ensure Dubai’s proposition remains stellar and globally competitive, drawing on the concerted cross-industry efforts of all stakeholders, our priority remains the delivery of the highest levels of visitor satisfaction. Ultimately, our aim is to make every satisfied Dubai visitor our customer for life and our strongest advocate, in order to drive not only higher repeat traffic but also acquire newer audiences most efficiently, as we strive towards our 20 million target by 2020.”
Dubai’s hotel sector also witnessed significant growth, with the city’s total number of hotel and hotel apartment keys standing at 106,167 at the end of the third quarter of 2017. A total of 11.58 million international overnight visitors arrived in Dubai during the first nine months of 2017, which is a 7.5 per cent increase over the same period last year.
Dubai is undoubtedly a decade ahead of any other global city from a travel and tourism perspective, Almarri said.
The performance in the first three quarters of 2017 is a sure indicator that the emirate is making gradual progress towards its Tourism Vision 2020 goals of welcoming 20 million visitors per year by 2020 and increasing the tourism sector’s contribution to GDP.
Tags: Dubai Tourism