Published on : Thursday, January 26, 2017
The world tourism industry is a highly lucrative, fiercely competitive and fast-growing industry. Worldwide revenues have nearly doubled between 2004 and 2014, and continue to increase swiftly. Over 1.16 billion people went on international trips in 2014. In 2014, the world’s top five tourism superpowers – the US, France, Spain, the UK and China – together accounted for nearly 27% of tourist arrivals and 33% of tourism revenues worldwide. The US alone received over 75 million tourists and earned over $200 billion in revenues, enjoying over 15% of the entire world’s tourism revenues.
In 2014, India received 7.68 million tourists, earning $20.76 billion in revenue. However, these figures are less than much smaller countries and territories like Macao, Hong Kong, Thailand, South Korea, Australia and Switzerland. India lacks in terms of tourists per capita. Tourism is largely untapped in India. It is imaginable what India can achieve with little effort. India has all the ingredients necessary for it to develop into a tourism superpower, and even claim the top spot.
With an incredibly rich culture and diversity, India has a mindboggling variety of variety of languages and dialects, attires, customs, cuisines, dance forms, musical styles and architectural styles. Many tourism treasures still lie unexcavated and undiscovered. India is blessed with enviable natural resources. It has every type of terrain and climate. India has the potential to offer a variety of extraordinary and memorable experiences to each kind of tourist. However, number of tourists visiting India is slowly increasing every year, with 10.8% more tourist arrivals in 2016, as compared to 2015