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Published on : Wednesday, July 22, 2015
A total of 105,000 Indian tourists have arrived in Australia during January-May this year as compared to over 82,000 tourists for the same period last year, recording an increase of more than 27.5 per cent.
India was ranked Australia’s tenth largest inbound market for visitor arrivals in 2014 but figures during the five months this year has moved India to eighth position, according to latest official data released by Tourism Australia (TA).
In terms of aspiration and intention to visit, Australia ranked third for the Indian traveller just behind Mauritius and Switzerland.
In its latest market profile for India TA cited that Australia fell to ninth place, behind competitors such as the US, the UK and France, when it came to converting into actual trips undertaken for Indian tourists.
Over one-third of Indian leisure tourists cited safety and security as their main motivation when selecting a travel destination while other important factors included world class beauty, value for money and family friendliness, according to a consumer research report.
“Australia performs strongly in terms of its safety and security, world class beauty and interesting attractions among Indian leisure travellers. There is room for improvement with respect to Australia’s associations with value for money, romance and good food and wine,” TA said in its market profile for India.