India sells itself as ‘The Land of Eternal Heritage’ at WTM London 2016

Published on : Friday, November 11, 2016

india-sells-itselfEmphasising on rich and diverse natural, cultural, and religious heritage, India is showcasing itself as a tourist destination in World Travel Market (WTM) 2016 in London.


Dr Mahesh Sharma, Minister of State (I/C) for Culture and Tourism, Government of India said at WTM London, “The architecture of India’s temples, palaces, forts, the grandeur of its sculptures, and the beauty of its paintings, all offer an unparalleled experience.


“India has a rich and diverse natural, cultural, and religious heritage which provides a unique opportunity for tourism.”


He said that India has set a target to achieve one per cent of international tourist arrivals through a multi-pronged approach, including proactive marketing strategies in partnership with the tourism stakeholders.

He expressed positivity about India’s tourism sector which he said is “certainly very promising” with an upswing in the growth of Foreign Tourist Arrivals (FTAs) in India in the recent years.


He said, “The desert circuit in Rajasthan, snow-bound Himalayas, backwaters of Kerala, and the beaches of Goa are very popular with international tourists”.


India is the official Premier Partner at WTM 2016 with the theme ‘India – The Land of Eternal Heritage’.


World Travel Market is the largest B2B event on the global travel and tourism calendar, with more than 50,000 travel professionals from around the world and 3,000 international media in attendance.


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