Indian Ministry of Tourism celebrates ‘3rd International Day of Yoga’

Published on : Tuesday, June 20, 2017

‘3rd International Day of YogaThe Indian Ministry of Tourism is celebrating the 3rd International Day of Yoga (IDY) through various initiatives:


  1. A 30 second Radio Spot promoting Yoga was developed and is airing on 17 AIR FM stations starting 14thJune.


  1. A 60 second Television commercial promoting India as a land of Yoga has been developed. A month long TV campaign promoting Yoga is to be launched on Doordarshan network on 21stJune.


  1. A campaign promoting Yoga is running on all social network channels of Ministry of Tourism from 15th May 2017 to 21stJune 2017.


  1. IDY 2017 posters and standees developed to be used by Indiatourism international and domestic offices.


  1. The International Day of Yoga was highlighted at the India stand at SATTE, Delhi in Feb 2017 and Yogshala Expo held in Delhi in June 2017.


  1. A group of 53 international guests comprising of tour operators promoting Yoga, Journalists and photographers, Yoga Gurus and opinion makers from across the globe have been invited by Ministry of Tourism on a familiarisation trip. The group will participate in the main IDY celebrations to be held on 21stJune at Lucknow in which the Prime Minister is participating. The group will then visit various Yoga institutions and Wellness Centres in the country in order to have a first hand knowledge and promote India as a destination for Yoga in their own countries.


  1. The Indiatourism offices overseas are organising and playing a prominent role in the organising of International Day of Yoga celebrations in the countries under their jurisdictions. Indiatourism offices in India, Institutes of the National Council for Hotel Management and Catering Technology (NCHMCT) and Indian Institutes of Tourism and Travel Management (IITTM) will also be organising International Day of Yoga events.


  1. The private sector is also encouraging participation in Yoga Day events with Tour Operators planning special trips to Yoga camps and special Yoga Experiences for groups who are visiting on the Yoga Day.

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 02 WTM London 2018
  • 03 imexamerica 2018
  • 08 theleisureshow 18
  • 09 cibtm 2018
  • 09 Seatrade Cruise Med 2018
  • 10 Astana leisure 2018
  • 10 ITE-HCMC 2018
  • 11 lodgingconference 18
  • 11 ttgincontri 2018
  • 13 aite 2018
  • 14 CITIE 2018
  • 14 SATTE 2019
  • 14 traveltechme 2018
  • 15 TravelDaily TDC 18
  • 16 OTDYKH 2018
  • 17 Hotel Show dubai 18
  • 18 hospitalityqatar 18
  • 18 Hotel Management Asia Summit 2018
  • 18 thincindonesia 2018
  • 19 bricsaconsulting 2018
  • 20 CITE_TTW 2018
  • 20 europecongress 18
  • 20 sahicsouthamerica 2018
  • 21 bitmchina 2018
  • 22 Hotel Management Singapore Summit 18
  • 23 PTM 2018
  • 30 PATA


Get our toolbar!
Review on