Published on : Tuesday, October 31, 2017
Of late, the Ministry of Tourism, Government of India prepared a workshop on ‘Innovation in Tourism’ to welcome ground-breaking ideas and implications from the stakeholders associated with the tourism sector to keep abreast with the improvements taking place worldwide and react to them in a positive way with adequate manner.
K J Alphons, Minister of State for Tourism (I/C) headed the workshop and attended by around fifty participants representing different sectors of tourism industry like tour operators, travel Agents, hotels, and adventure tour operators, media representatives, tourism professionals, and Trade Associations. The workshop was also attended by the Secretary, Ministry of Tourism and other senior officials.
The workshop planned expansively on a variety of concerns impacting Indian tourism and came out with original solutions to resolve such issues along with positioning India as the most preferred destinations.
Few innovative ideas that appeared in the workshop are successful promotion of Buddhist circuits along with opening of land border at Piprahwa, responding to negative publicity by placing an integrated ‘Reputation Management’ policy and nominating a PR agency, constituting a Crisis Management Cell, bringing quality guides for the tourists who are proficient in foreign languages, interacting with travel bloggers to create compelling stories on India on social media, setting up of a company via SPV to manage PR as well as marketing, suggesting the State Governments to duplicate the best practices followed by proactive state tourism, and associating with the NRI’s & POI through India missions abroad and preparing a country wide festival calendar.