Indian Rail tourism promotion to be focused on branding

Published on : Friday, January 12, 2018

railThe railways has asked its zonal arms and public sector undertakings to outsource their ticketing and catering works to IRCTC and concentrate on branding in order to promote the rail tourism in the country.




The parliamentary committee in its report blamed the national transporter for not doing enough to promote rail tourism hence the instructions were ordered.



Railway Board chairman Ashwani Lohani has asked all zonal railways to promote the brand of rail tourism on select routes.


He also asked them to identify tourist and luxury trains and brand them both on the interior and exterior.


The responsibility of managing such events should also be entrusted with Indian Railway Catering and Tourism Corporation (IRCTC) the senior zonal railway officials were informed.


The brand will be promoted as the PSUs under the transport behemoth have also been asked to book air tickets for all its personnel from the IRCTC website.


Soon after the parliamentary standing committee report was tabled, Lohani held a meeting with the travel and trade community where the issue of promotion of luxury trains was raised after the parliamentary standing committee report was tabled.



The committee specified about a a lacuna in the branding of such trains. Lohani has also addressed major issues of the travel community which said that the running schedules of such trains were not made clear.


To keep a check on this and cut down on delays, the board has now entrusted the Director, Coaching as the nodal officer for luxury trains. This give the flexibility of approaching the officials directly for approval on any scheduling issues, instead of the zonal railways.

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