Published on : Wednesday, February 1, 2017
Last year, South Korea welcomed 195,579 visitors from India. It was an increase of 27.3% compared to 2015. The regular efforts made by the Korea Tourism Organization, New Delhi office on educating the travel trade partners to promote the destination and proactive business approach from the Destination Management Companies (DMC) have been the main reasons behind this result.
This year, connecting with the end traveler through tactical media platforms and increase in the airline connectivity from Delhi with Asiana Airline having seven times a week frequency and Korean air with five times a week will play as a game changer.
To quote Byungsun Lee, Director, Korea Tourism Organization, “South Korea will be more accessible to the Indian traveler now. With the positive growth trend, our focus this year will be to promote affordable packages from Delhi and Mumbai with our partners. We shall also seek association with neighboring tourism boards to jointly promote both destinations and create a win-win situation.”