Published on : Thursday, October 27, 2016
In a recent report published by the World Bank, it said that the country needs to better utilize available data to formulate a national tourism strategy that can match the ever-changing market if the country is to meet its ambitious target.
The World Bank released its quarterly publication titled “Indonesia Economic Quarterly: Pressures Easing” on Tuesday (Oct 25).
Pointing out the problematic areas, the report states that Indonesia has problems identifying potential tourism attractions, providing the right infrastructure and targeting the right markets.
It thus suggests that the country will need more flexibility in its plans to accelerate the development of tourism destinations so that it can adjust to the global and domestic markets.
Ndiame Diop, World Bank practice manager for macroeconomics and fiscal management in South East Asia and the Pacific, said in a statement, “Indonesia has the potential to develop a world-class tourism industry,” adding that “tourism destinations need much more infrastructure development and results require better coordination between government agencies and the private sector.”
Indonesia ranks 50th in the World Economic Forum’s “Travel and Tourism Competitiveness Report 2015,” behind Thailand (35), Malaysia (25) and Singapore (11).
Indonesia has set a target of attracting 20 million visitors a year by 2019 which is more than double of last year’s total of 9.73 million.