Published on : Thursday, July 20, 2017
Indonesia’s stunning beaches, mountainscapes and jungles are hugely popular worldwide. However, tourism in the country has largely been confined to the established resort island of Bali or the glittery malls of Jakarta. But now, under the able management of Minister of Tourism Arief Yahya, there is evidence of strong results with Indonesia surpassing other Southeast Asian destinations in growth.
Yahya is thinking over new strategies to increase tourism in established areas and welcome foreign visitors from new target markets and countries, developing infrastructure in outer regions and rebranding dry marketing.
Huge numbers of foreign tourists are expected to visit Indonesia this year. Data from the Central Statistics Agency (BPS) shows 4.2 million foreign tourists visited Indonesia between January to June, a 19.34 percent increase from the same period last year.
Indonesia is outpacing regional players, including tourism giant Thailand in overall growth.
Recent data shows that foreign visitors in Indonesia increased 26.66 percent in May this year from the same month a year earlier. Booming growth in Chinese tourism is the highest contributor, followed by visitors from Singapore, Australia and India.
Bali has long been a favourite, with tourists flocking to the island’s beaches, resorts and inland jungles. Visitors to Jakarta typically come for business or shopping purposes.
Increasing foreign tourism is witnessing a renewed effort in developing infrastructure in several regions with high tourism potential which have previously been underappreciated. There is construction of new railways and roads and developing airports into international facilities to offer better access.