Published on : Thursday, January 19, 2017
To address the aim, Indonesia would extensively promote its tour destinations in Thailand’s upcoming landmark umbrella festival of Bo Sang slated for Friday to Sunday this week.
“Massive promotion in Bo Sang Umbrella Festival this year is highly expected to make Indonesian tour destinations more popular among Thailand natives and foreign visitors vacationing in Thailand as well,” Tourism Deputy Minister for Overseas Marketing Affairs I Gde Pitana said in a statement on Thursday.
Pitana added that Indonesia’s diverse cultures and the beauty of the nation’s geographical sceneries would be significant selling points to be promoted to foreign visitors vacationing in Thailand.
Pitana said that Thailand’s annual Bo Sang Umbrella Festival is the sister event of Indonesia Umbrella Festival (FPI) periodically held in Central Java province’s city of Surakarta, highly expected to further increase Indonesia-Thailand cultural interaction.
The highly anticipated Bo Sang Festival is annually held in Bo Sang village, San Kampheang district located in Thailand’s Chiang Mai province.
The festival, which has been held in the past 34 years, is filled with display of hundreds of colorful umbrellas and silk in resident’s houses and stores within three days.
Indonesia has set target to attract 20 million foreign visitors by 2019, to earn more than 24 billion U.S. Dollars from the sector by that time.
Indonesia expects to welcome 15 million foreign visitors, earn 200 trillion rupiah (about 14.9 billion U.S. Dollars) from the sector this year.