Indonesia tries to boost tourism with Bali promotion

Published on : Wednesday, January 2, 2019

Indonesia is a country supercharged its tourism industry by offering luxury stays near palm-fringed beaches, or by allure the towering volcano in the middle of turquoise waters and a rainforest sanctuary for endangered Javan rhinos.



But the beachside towns now lies in ruins, pummelled by a volcano-triggered tsunami that has raised fresh questions about disaster preparedness and the future of a multi billion-dollar push to replicate Bali’s success across the Southeast Asian archipelago.



The shattered community was hosting a pop concert when the waves crashed ashore last month, at night and without warning. Several members of the Indonesian band Seventeen and more than 100 others at the Tanjung Lesung Beach Hotel were killed – about a quarter of those who died in the volcano-triggered tsunami.



A clutch of other area hotels was also devastated, with beachside cottages flattened and debris – chairs, tables and the band’s audio equipment – scattered everywhere. Tourism minister Arief Yahya, who ordered that the town be rebuilt in six months, brushed aside concerns sparked by the tsunami – which was triggered by a sudden eruption of the Anak Krakatoa volcano.


But some are less convinced, especially since disaster monitors became aware of the killer waves after they had already smashed into the coastline along western Java and southern Sumatra.






About 42 per cent of Indonesia’s 14 million foreign tourists headed to the popular resort island of Bali last year, giving a US$17 billion boost to Southeast Asia’s biggest economy.




The government  of Indonesia picked Tanjung Lesung and nine other locations as part of its “10 New Balis” strategy, a plan unveiled in 2016 with an eye to courting Chinese, Singaporean and other investors as its pushes to hit 20 million tourists annually. The list includes ancient Buddhist and Hindu temples, tropical islands near Jakarta, the Mount Bromo volcano in eastern Java, and a national park that is home to Komodo dragons – the world’s biggest lizard. But the killer tsunami has dealt a blow to plans to pump some US$4 billion into Tanjung Lesung.



It is not the only spot in the government’s tourism plan to suffer a disaster – natural or man-made – that could scare away tourists. Lombok, next to Bali, was rocked by earthquakes in the summer that killed more than 500 and sparked a mass exodus of foreigners from the tropical paradise. That was weeks after Lake Toba on Sumatra island – also on the “New Bali” list – was the scene of a ferry accident that left almost 200 people missing or dead.



In May, Indonesia’s second-biggest city Surabaya was hit by suicide bombings carried about by Islamist extremists, while Bali was rocked as the Mount Agung blew its top at the end of 2017. The volcano is 75km away from tourist areas and the eruption posed little danger to visitors, but it still left hundreds of thousands stranded as flights were cancelled. Indonesia’s upbeat tourism numbers plunged in the second half of 2018 after the Lombok quakes, a quake-tsunami disaster on Sulawesi island that killed thousands, and a Lion Air plane crash in October which killed all 189 people on board.

Indonesia is one of the most disaster-prone nations on Earth, straddling the Pacific Ring of Fire, where tectonic plates collide. And the frequent disasters it has suffered recently have highlighted the country’s woeful state of preparedness. Early warning systems in the city of Palu on Sulawesi – and elsewhere – had not been working since 2012 because of budget shortfalls and bureaucratic bungling.


In the latest disaster in the Sunda Strait, Indonesian monitors initially said there was no tsunami threat at all. They were later forced to issue a correction and an apology, pointing to a lack of early warning systems for the high death toll. Jakarta’s tourism push may still have a chance, but only if it gets serious about safety, said I Ketut Ardana, head of the Association of Indonesian Tour and Travel Agencies’ Bali office.


Related Posts

Tags: , ,

Comments are closed.

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo


  • 02 ITB asia 2020
  • 11 Aviation Festival Asia 2020
  • 12 ITE Hong Kong 2020
  • 13 IMEX 20
  • 15 Digital Travel EU 2020
  • 15 Routes Asia 2020
  • 16 G&A 2020
  • 16 TAAPE 2020
  • 17 AAA-banner 2020
  • 18 WCTIE 2020
  • 20 GWS-2020
  • 23 emitt 21
  • 30 PATA


    1. BTL 2020

      May 27 - May 31

      June 9 - June 11
    3. HOTELEX 2020

      June 15 - June 18
    4. B-TRAVEL 2020

      June 19 - June 21
    5. Forum de l’Investissement Hôtelier Africain

      July 7 - July 9
Get our toolbar!
Review on