Indonesia turns to big data digital system to boost tourism

Published on : Tuesday, February 14, 2017

digital system to boost tourismIn a bid to boost up performance of the nation’s core business sector which is tourism, Indonesia is now using big data Mobile Positioning Data (MPD) digital system.

 

The MPD digital system have been operated since October last year and is scheduled to serve until 2019.

 

The MPD to support the tourism activities is operated by Indonesia’s central statistic agency of BPS by detecting the cellular phones used by visitors entering Indonesian territory from several gates, including from land borders with neighboring countries.

 

Besides in big cities’ airports, the system is also applied in 19 regencies and 46 sub-districts which host Indonesia’s border areas to neighboring countries as well.

 
The tourism ministry would be breaking the BPS data down into more specific information about the visitors, including their length of stay, frequency of their visits, spending and even their tour activity preferences during their holiday in Indonesia.

 

Indonesia has been taking herculean efforts to develop its tourism sector, replacing the previous oil and gas, coal and palm oil sectors.

 

The current government expects to see 20 million foreign visitors with earnings gained from the sector over USD24 billion the the time its service term ends in 2019.

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