Published on : Saturday, March 25, 2017
Digitization is one of the key drivers for financial growth in the age of information technology. It creates job opportunities, enhances innovation, ensure diversification of products with better services. For tourism industry, digitization is equally important as 70 percent of the tourists go digital while booking, searching or even making payments.
Indonesian Travel X-Change (ITX Marketplace) is a digital travel marketplace platform developed by the Indonesian Tourism Ministry. It has used Mobile Positioning Data (MPD) in order to collect information on the number of tourist arrivals since 2016.
To quote Arief Yahya, Tourism Minister, ‘’ initially, travel agents using a manual system had protested against the online travel agent (system) and had called on the government to close the online platform. However, I told them that the use of an online system is a must. Hence, instead of banning online travel agents, we provide an online travel platform for manual travel agents.” The usage of a manual system is now an outdated concept he said. Road shows in several regions to set up and encourage tourism industry players like the hotels, restaurants, theme parks, water parks, car rentals, souvenir shops, airlines, tour operators, tour agents, and tour guides, to join ITX were initiated by the Tourism Ministry.