Indonesian tourism ministry to sign co-branding contracts with 16 companies

Published on : Thursday, August 3, 2017

IndonesiaThe Ministry of Tourism is all geared up to develop its Wonderful Indonesia brand with the help of co-branding agreements with 16 well-known domestic companies.

To quote Arief Yahya in a statement on Wednesday (02/08), the current Minister of Tourism of Indonesia, “Wonderful Indonesia is currently placed 47th among global brands. The branding value has beaten Amazing Thailand and Malaysia Truly Asia.” This initiation follows the successes of previous co-branding strategies with several food products like Garuda Food, Papatonk shrimp chips and Bon Gout.

Arief explained that the co-branding policies will be discussed at the time of the Wonderful Indonesia Co-Branding Forum on Thursday which is going to take place next week.

Esthy Reko Astuti, deputy for tourism development at the Tourism Ministry, added that the partnership will grow the brand equity for Wonderful Indonesia, at the same time improving Indonesia’s tourism sector.

“Co-branding with various products is effective, as they are also capable of breaching international markets,” Esthy said in a discussion on Tuesday.

The 16 well-known brands comprise Achilles, Garuda Food, Polygon, the Sahid Group,, Alleira Batik & Gaia, Sunpride, Sarinah, Sababay Wine, Martha Tilaar, Malang Strudle and Batik Trusmi.


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