Published on : Monday, June 13, 2016
The Tourism & Transport Forum Australia (TTF) has today released a comprehensive blueprint to assist the Queensland Government in formulating its dedicated Tourism and Transport Strategy – an Australian first – to improve the visitor experience in the Sunshine State.
The Queensland Labor Government committed to the development of a dedicated Tourism and Transport Strategy as part of its pre-election tourism industry policy.
The highlights of TTF’s Queensland Tourism on the Move blueprint include:
“Queensland is the first State to start the process of developing a dedicated Tourism and Transport Strategy that is focused on making the experience of travelling across the State better for domestic and international visitors,” said Margy Osmond, TTF CEO.
“TTF has been a vocal advocate of State’s developing these type of strategies and we are very pleased to see that the Queensland Government and Tourism Minister Kate Jones is leading the charge in developing Australia’s first dedicated tourism and transport strategy.
“With Australia’s visitor economy growing rapidly and Queensland wanting to attract more international and domestic visitors to the State it makes sense to include the visitor in the design and implementation of the State’s transport plans.
“The measures we have included in our blueprint will enhance the visitor experience in Queensland. In the past year, we’ve seen Queensland slip from 2nd to 3rd place behind Victoria and New South Wales in the number of international visitors coming to each State. Queensland should have the ambition to arrest this slide and give the other States a run for their money.”